Director & Motion Lead: Riley McMath Walker
Additional motion: Santi Slade, David Dorsey, Sandy Pan, Fernando Jurado
Production: Caro Trewet
Dubbed “the Superbowl of B2B Advertising,” unBoxed is Amazon Ads’ biggest event of the year. It’s their big moment to share the latest and greatest digital tools and products aimed at advertisers in between celebrity cameos, industry workshop sessions, and private musical performances.
We interviewed over two dozen product teams and worked closely with the scripting team to create a motion identity and cohesive graphics package that explained the core benefits of each of these products, all seamlessly timed to the speakers’ presentation.
